I know I’ve mentioned plenty of times how important it is for marketers and business owners to leverage data as part of their key decision making. In this blog post, I want to address a few of the challenges I
The key to social media success doesn’t come from over posting relevant news or content, but truly finding a way to engage with your target demographic. That said, planning is also instrumental to executing an effective strategy that will provide
Being a data-driven marketer is critical to business success. Traditionally, marketing has been seen as the department that spends a large amount of money, difficult to track, and unknown territory to sales, let alone the rest of the organization. Fast-forwarding
Keyword research is more than just understanding search queries, volume search and behavioral trends. There are a multitude of reasonings why marketers should leverage this tactic beyond just fitting it into the overall marketing to do’s. In this blog post I’ll
As I openly welcome the New Year, I can’t help but also look back at the amazing year I had in 2014. It was filled with plenty of changes and new chapters. To quickly recap, here’s what happened: Boulder Tech
With 2015 just around the corner, many businesses have already begun planning for what’s to come and needs to be executed for growth in the New Year. More specifically, marketing should be at the top of every business owner’s mind
Identifying your target demographic is great, but narrowing down to specific buyer personas is even better. Doing so will enable you to create tailored content assets to each persona, attach potential revenue opportunities and execute a digital marketing plan that
Influencer marketing can largely impact brand reach, amplify audience engagement and grow sales. So, what is influencer marketing? Marketo defines it as “the ability to create an effect, change opinions and behaviors, and drive measurable outcomes online, as a results
No matter how large or small your digital marketing campaigns, the involvement of high-quality content plays a large role. From helping with lead generation, sales, brand impact and awareness, content is at the center of what could make or break
Tips on digital marketing and business growth hacks. Read, learn, grow, repeat.
Born and raised in Denver, Colorado. Besides loving the outdoor scene and running, I love all things digital marketing and entrepreneurship. That’s why my content serves to help businesses attain exponential growth. Read, learn, grow, and repeat.