If your marketing isn’t building conviction, you’re handing qualified leads to whoever closes last. The brutal truth: you don’t need more content. You need fewer, better assets that actually move buyers through decision frameworks. You need messaging that preempts objections
Running a B2B company today means living in the gap between attention and revenue. You might be getting clicks, impressions, and maybe even a few leads, but if those leads aren’t converting into deals, then it’s clear that you’re not
Most “thought leadership” is just glorified journaling with zero impact on pipeline, let alone real alignment with sales or a frictionless buyer journey. This is why Founder-led content is working as a strategic growth lever. When I first started Fastmarkit,
Picture this: You’re in the quarterly business review presenting your marketing wins. Your dashboard looks incredible: 40% MQL growth, 25% traffic increase, engagement through the roof. The kind of numbers that make you feel like you’re crushing it. Then the
If you’re convinced your marketing team should magically prove every dollar spent comes back as revenue, you’re probably also still waiting for your first unicorn hire. Attributing marketing efforts to real business growth is messy, not mathematical. Everyone wants to
More leads isn’t always the solution. More specifically, are you drowning in leads but starving for revenue? You’re not alone. 79% of marketing leads are never converted into sales let alone pipeline deals. Worse, only 69% of marketers feel their
Most B2B content is created by committee, watered down to please everyone, and winds up resonating with no one. Buyers want specifics. They want to see their actual problems, their inside jokes, their worst-case scenarios, not a safe, corporate fairy
TL;DR How you start your business won’t be the only way you run it forever. Life, losses, market shifts, and especially AI forced me to let go of what used to work and pivot fast. The real flex comes down to
TL;DR Work-life balance is a myth, and hustle-culture is overrated. I’m building a business from scratch with zero safety net, but I refuse to trade my presence as a mom, wife, or friend for more revenue or someone else’s definition
Tips on digital marketing and business growth hacks. Read, learn, grow, repeat.
Born and raised in Denver, Colorado. Besides loving the outdoor scene and running, I love all things digital marketing and entrepreneurship. That’s why my content serves to help businesses attain exponential growth. Read, learn, grow, and repeat.