The Science of Building Buyer Personas

Identifying your target demographic is great, but narrowing down to specific buyer personas is even better. Doing so will enable you to create tailored content assets to each persona, attach potential revenue opportunities and execute a digital marketing plan that will yield a higher return on investment.

Some key stats pulled from this infographic by Single Grain states that:

  • Using buyer personas made websites 2-5 times more effective.
  • Personalized emails improve engagement by 14%.
  • Custom emails also improve conversions by 10%.

Mapping out your buyer personas will also help you understand where people are in the buying cycle, their buyer journey and how you can further add value to convert them into a customer.

Building Buyer Personas



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