Whether you run a B2B or B2C company, ensuring that content marketing is integrated into your marketing strategy is crucial for driving engagement, leads and sales. The top metrics used to measure content marketing success are website traffic (cited by
Recently I shared the following post on my Facebook Page: Now let’s rewind a tiny bit further… I recall late of 2014 sitting down in Boulder, having coffee with Tim – a CEO I had just wrapped up working with
For marketers and those who focus specifically on SEO, the constant monitoring of Google’s algorithm changes is an inevitable practice. Despite the numerous updates such as Panda, Penguin and Hummingbird, the implementation of on-page SEO hasn’t changed that drastically. Of
Content marketing plays an important role with developing customer relationships, generating leads and positioning thought leadership. Having a content calendar to help guide the creation and promotion process is key to keeping everything organized. And creative thinking of the different
With 59% of marketers planning to increase their spend on email marketing this year, it’s no wonder why the continual focus of growing a quality subscriber list is key to marketing success. Further, here are a few more stats as
Researching, monitoring and analyzing your competitors isn’t something that should consume your entire work day, but should play an integral part with your business (and of course marketing) strategy. Key reasons why you want to keep an eye on your competitors
Creating an ROI model for your marketing efforts is critical to knowing what’s working well and what’s not. Narrowing down metrics that matter most to your business and being able to back up those metrics to tangible business results will also
Before executing an inbound or digital marketing plan, you must first ensure that a brand strategy is in place. I’ve come across companies who expect to gain quick wins and long-term momentum, yet don’t have a proper brand strategy or
Optimizing your PPC campaigns helps with ensuring you’re implementing the right keyword strategy, the right messaging and CTAs well into landing page CRO. Aside from this, ensuring you capture KPIs to track and measure the progress of your campaigns will be
Tips on digital marketing and business growth hacks. Read, learn, grow, repeat.
Born and raised in Denver, Colorado. Besides loving the outdoor scene and running, I love all things digital marketing and entrepreneurship. That’s why my content serves to help businesses attain exponential growth. Read, learn, grow, and repeat.