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digital marketing plan

How to Create a Winning Digital Marketing Plan

Imagine this scenario: you just joined a new company as the Head of Marketing, and your job is to get a plan in place, organize the entire department, and present your plan to the rest of the executive team. It’s

push for greatness

5 Ways to Stay Disciplined and Achieve Greatness

Recently, I was chatting with a colleague about being disciplined and using that as a way to fuel your motivation, as well as drive for success. As I continued to think more about this conversation, it further inspired me to

staying positive

11 Ways to Stay Positive and Optimistic About Entrepreneurship

There is a lot of doom and gloom at the moment, with many business owners wondering how they can carry on connecting with customers, establishing relationships and maintaining essential business functions. And for good reason.  The federal Paycheck Protection Program

small business owners

How to Overcome Anxiety as a Small Business Owner

During this time of uncertainty, the toughest part for many small business owners is figuring out how to keep their company afloat and how to kickstart things once life begins to normalize. Not many of us, including myself, know what

marketing kpis to track

How to Identify Marketing KPIs to Track for Growth

No matter the size of your business, identifying KPIs is important when pushing to align departmental goals, as well as collective company goals. Knowing what triggers your target audience to engage with your brand will help you figure out exactly

how to create a content calendar

How to Create a Content Calendar

Do you know what content you’re going to be publishing and sharing out this week? What about the rest of this month? Do you have a consistent schedule laid out so that everyone in your company has visibility?  A content

interview series on suttida yang's blog

An Interview with John Grover, CEO of SparkHouse

For this week’s interview, I reached out to John Grover, CEO of SparkHouse. John and I have known each other since 2012 when we both worked together at Launchpad. At the time, Launchpad was looking for a Digital Marketing Manager,

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