Mapping out the buyer journey is key to marketing success. Being able to visualize their lifecycle stages, how marketing efforts will attract and influence potential buyers to become customers and contribute to retention will help with measurability. More specifically, having
More than ever, now is the best time to start a side hustle. Whether your dream is to become your own boss or to have multiple streams of income, a side hustle is a great way for you to explore
Marketing your products and services is a must for the success of any business. Finding the right marketing mix, allocating the budget accordingly, and then figuring out how to track and measure everything can feel overwhelming. Earlier this week, I
At the beginning of every new quarter, a common practice for many businesses is to review the previous quarter, looking at the wins, challenges, and opportunities. Being able to properly review your quarterly marketing performance also means that you’ve built
Not all content is created equal, and not all content will perform as well as you expect it to. What separates good content from great content can vary in terms of the topic, context, and type. Expanding the lifecycle of
In times of crisis, money matters are a top concern. More than 10 million people have applied for unemployment in the United States as COVID-19 continues to shutter businesses and instill fear throughout the country. What’s worse, that number is
No one writes blogs for the sake of reading their own writing. Your blog isn’t about you, but rather informing your readers, attracting people to your site, and building your reputation as a trusted expert. Of course, none of that
Hiring a digital marketer can be a pricy investment, but it’s also one of the most worthwhile hires you’ll ever make — if you hire correctly. The right candidate will be able to strategize and execute your marketing efforts to
Developing great content takes time — researching, writing, editing, publishing, and then distributing. Content is everything that we as business owners and side hustlers do, from blogging, advertising, email marketing, networking, and so on. The biggest difference between each type
Tips on digital marketing and business growth hacks. Read, learn, grow, repeat.
Born and raised in Denver, Colorado. Besides loving the outdoor scene and running, I love all things digital marketing and entrepreneurship. That’s why my content serves to help businesses attain exponential growth. Read, learn, grow, and repeat.