In marketing, we know that content is king. Posting regularly on a blog helps keep you top of mind with your customers, improve SEO rankings, and establish yourself as an expert in your niche.
In fact, businesses and entrepreneurs alike who take blogging seriously have experienced the following:
- 2x as much email traffic as businesses who don’t.
- 57% have gained customers specifically through blogging. I can actually attest to this as well. In the earlier years of kick starting my company, I gained new clients because I took blogging seriously and dedicated time to it.
- Prioritizing blogging is 13x more likely to have a positive ROI on your efforts.
But making great content takes time. Between researching keywords, writing and editing the content, and preparing any visual elements, a good blog post can take hours to sometimes weeks to craft.
Once you put forth this much effort, you push “publish” and your content is live. Now what? You should get as much use out of that content as possible by extending its reach to as many eyes as possible. Here are 15 places you should be promoting your blog to make sure it gets the traction it deserves.
This might be obvious, but don’t forget to promote new blog posts to your email subscribers. People who are subscribed to your newsletter want to hear about your new content. Additionally, email marketing is extremely effective and has a high ROI — for every $1 you spend on email marketing, you can expect $42 back. Additionally, 49% of customers reported that they wanted to hear from their favorite brands via email once a week.
One thing to note is that if you are posting on your blog daily (which has been shown to help SEO), don’t feel like you need to send an email every time. Doing so may get annoying for your readers and they will likely unsubscribe. Instead, pick and choose some of the better ones to send to your mailing list, or compile the week’s blogs into one email so that they can choose to read what they are interested in.
There are lots of tools that can help you manage your emailing efforts. Ontraport is easy to use and cost effective, making it ideal for entrepreneurs and startups. If you are ready to scale and really grow your automation efforts, Hubspot may be a more appropriate tool.
Your business likely has its own Facebook page — with over 2.6 billion monthly active users, your business can’t afford NOT to be on Facebook. Post the link to your blog on your company Facebook page to let your followers know that you have new content.
In addition to your company Facebook page, find some Facebook Groups relevant to your industry to join and then share your content. This can be a great way to be a part of the community and get your content in front of people who are interested in what you have to say.
LinkedIn has 690 million users that are focused on networking and professional development. You can share your content on your personal LinkedIn page, on a business page, and even in LinkedIn Groups, much like Facebook Groups. Find a group that is specific to your niche and share your content with them.
LinkedIn also features a publishing platform, specifically designed to share great content. Research suggests that your SEO is not affected by posting duplicate content from your blog onto LinkedIn, and you can potentially reach an entirely new audience by importing your blog posts.
Twitter is a great place to share your content. News moves fast on Twitter, and by posting a link on your page it might get retweeted several times and passed from user to user. Be sure to include relevant hashtags so that your post gets seen, but not too many — research shows that using more than 2 hashtags on Twitter actually has a negative effect on user interaction, dropping engagement by 17%.
Instagram features 1 billion users and can be a great place to share your content. However, it is a bit different from other social media platforms in that you can’t simply share a link. Instagram is a visual platform, so you will need a compelling graphic to draw the readers’ attention. A quote or section of the blog might be enough of a teaser to get them interested. Then you can instruct followers to click the link in your bio (the one place you can have a clickable link) to see the whole blog post.
Insta Stories is probably your biggest asset when it comes to sharing your content on Instagram. If you have a business account and 10,000 or more followers, you can include links on your Insta Stories and instruct readers to swipe up for more information. Stories are only active for 24 hours, so be sure to update those regularly.
Reddit boasts 330 milion users, but like Instagram, it can be a bit different than other social networks. Redditors are wary of businesses trying to spam their subreddits with promotional content, so be sure that the content you provide is truly useful to its readers. Reddit posts gain more viewers by upvotes, so if your content is engaging enough, your upvotes can help you out for a long time to come.
Pinterest is a great place for people looking for creative ideas, motivational content, or life hacks. Sharing your relevant content on Pinterest can yield big dividends. However, an informative and eye-catching image or infographic is key to gaining traction on Pinterest.
Once a post on Pinterest is shared, it can circulate for months or even years among like-minded people, yielding results for a long time. Also look into Shared Pinterest Boards that are related to your topic — this may help you to get more eyes on your content.
Medium is a great website for bloggers to share their content. If you use their import feature, they will add a rel=canonical link that can direct readers back to your website (and won’t get you flagged for duplicate content). Medium allows you to add up to 5 tags, which will be important because readers can search by tag. Additionally, if your blog gets enough readers, Medium will pay you for the content you provide.
Take a little extra time after a blog post is done and format it for SlideShare. SlideShare is a website dedicated to sharing presentations, infographics, and documents with like-minded people. With 70 million monthly viewers, SlideShare could be a valuable enough platform to share your content, even if you need to rework it a bit.
By now, we all know about YouTube (and its 2 billion logged-in monthly users), but have you ever considered converting your blogs into videos to increase your reach? This can be in the form of you explaining the blog yourself, or you can create animated videos that explain the ideas in your blog. You might be surprised how inexpensive it is to hire a freelancer on Fiverr or FlexJobs to create a video for you. And with 54% of customers wanting to see more video content, you can’t afford not to look into creating some.
Similar to creating a video in relation to your blog, you could just as easily (or even more easily) create a podcast. Podcast listeners have grown 37.5% in the last 3 years, and that trajectory just seems to be going up. Record yourself reviewing the contents of your blog — perhaps with some additional personal experiences added in — and you may find yourself in front of a new audience.
Webinars are also gaining popularity, and your readers may welcome the idea of being able to learn from you in real-time. Let your email subscribers know about a webinar in which you will dive deeper into one of your most popular blog posts. There are many ways to engage with your audience in a webinar, including inviting them to submit questions beforehand, using polls, or even allowing a question and answer section. Statistics show that a webinar can get you up to 1,000 new leads, so this is definitely something to look into.
13. Quora/Yahoo Answers
Question answering sites like Quora and Yahoo Answers can be a great place to promote your content. Search these sites for people asking questions that you have already answered with your blog. This way, you can answer their question and give them a link toward the blog.
These answering sites aren’t only beneficial for the question asker. Each question can be viewed thousands of times as other people are wondering the same thing. However, don’t simply respond with a link — this will seem disingenuous and self-promoting. Answer the question in detail and explain your expertise, then feature a link at the end of your answer.
Quora also has its own blog sharing site where you can share content. Like Medium or LinkedIn’s publishing platform, this can be a great opportunity to publish your content in multiple places.
Triberr is a networking website for bloggers and influencers to create partnerships and promote content. You will find your own “Tribe”, i.e. like-minded people with similar content that can help one another out by sharing each others’ content. However, no one wants someone in their Tribe that only expects the others to promote them — make sure that you are also helping to promote your fellow Tribe members.
15. Other Blogs (Guest Posting)
Don’t forget that a great blog post can be shared on other blogs as well. Reach out to some bloggers in your niche who might be interested in a guest post. The content you are writing about might also be interesting to their readers, and they are likely looking to push out a steady stream of content as well.
Even if they don’t want you to guest post with the exact post you are pushing, using an excellent blog post as an example can give you credibility. They will see that you are capable of great content and will be more likely to accept a future guest posting.
Wrapping It Up
Creating great content takes a ton of time, so be sure that you are getting the most possible use out of it. While some mediums could be easy to use for every post, such as Facebook, Twitter, and LinkedIn, save just your best content to convert into a video or inspire a webinar. Also, don’t forget that there are tools at your disposal — SEMRush has a great social media toolkit that can help you craft and track your posts to see where your strategy is working and where it’s not. By pushing out your content via multiple channels, you can reach more of an audience and possibly get more subscribers and customers.
Excellent article. LinkedIn is one of my favorites places for blog promotion.
Thanks for sharing, I would like to give it a try on “Triberr”