Recently, Hootsuite conducted a survey to understand the challenges, outlooks and behaviors businesses are having with social media. Over 750 respondents participated in this survey. Here are a few of the challenges highlighted:
- 60% of organizations are challenged by the effort of turning social media data into something actionable.
- 62% have a difficult time designing a social media strategy.
- 67% cite assessing the effectiveness of social media activities as challenge.
Despite these challenges, businesses also see the value in social media such as:
- 84% engage with influencers.
- 73% resolve customer complaints
- 84% enhance existing customer relationships
Here’s the infographic in detail: