In the business world, your conversion rate is one of the most important metrics you can track.
Your conversion rate gives you an indicator of how well your content is performing when it comes to converting a website visitor into a subscriber or a paying customer. Without knowing how you’re doing in this area, it’ll be challenging to figure out how to grow your business and increase profits over time.
Luckily, learning how to increase your conversion rates doesn’t have to be a daunting process. With a few smart strategies, you can effortlessly convert more leads to skyrocket your business’s success. And in this article, you’ll learn 10 ways to improve your conversion rates so you can get started today.
10 Ways to Increase Your Conversion Rates
Does this sound like what you’re currently dealing with in business? You have no problem attracting leads to your website, but for some reason, they don’t seem to be taking action. This means they aren’t converting on your offers by joining your email list or making purchases. If you can relate, you’re in the right place. But the question is, how do you turn this around?
By implementing the following 10 tips, you’re sure to see your conversion rates soar with ease:
1. Provide a Great Website Experience
The first thing you need to look at if you want to increase your conversion rates is your website. Our websites need to provide a great user experience, otherwise, people aren’t going to stick around long.
If your website is slow to load, not optimized for mobile, or difficult to navigate, you’re going to see lower conversion rates. A mere one-second delay in your page loading time can cause conversion rates to drop by 7%. And that’s simply a risk you cannot afford to take.
It would be smart to have a friend or colleague visit your website and share their experience of navigating your website on both mobile and desktop. This way, you can get an honest assessment and discover areas where improvements can be made since they may pick up on issues you hadn’t noticed.
2. Communicate Your Unique Value Proposition
If you want people to respond positively to your offer, it’s crucial that you’re communicating your unique value proposition. To do this, you’ll need to have a clear understanding of who your ideal buyer is and what your offer can provide for them in terms of addressing their pain points.
Use your landing page to discuss the benefits of your offer, as well as what differentiates it from what your competitors can provide. You can also paint a picture of what their life will be like once they have purchased and used your product or service. Help them to see the transformations your offer will help them to make, whether it’s that it’ll make their lives easier or help them save time or money.
Your customers always want to know what’s in it for them. When they understand the value your offer can provide, they’ll be more inclined to convert.
3. Keep Your Forms Short and Sweet
Whether you’re trying to increase your conversion rates for your email list or generate sign-ups for an offer, you never want to present people with a lengthy form. This will overwhelm them and likely cause them to leave your website without ever signing up. A huge factor in improving conversion rates is making it as simple as possible to sign up for something.
This is why you want to keep your forms short and sweet. Only ask for the information you need to move forward. For example, name and email address are two of the most essential bits of information you’ll want to collect from a subscriber or customer.
One study even found that for each additional field you add to a form, your conversion rate can drop anywhere from 8% to 50%. You don’t want that to happen! Before adding endless fields to your form, ask what you need to know about someone and include only the necessities.
4. Write a Powerful Call to Action
An important element of any form or landing page is your call to action (CTA). On a form, you’ll only have a single call to action at the bottom. However, a landing page will likely incorporate multiple calls to action throughout your copy. Each one needs to be powerful to inspire action.
To produce an effective call to action, it’s smart to include strong verbs that command people to take your desired action. You may even consider using words that will provoke a certain emotion within them, leaving them with no choice but to say yes to your offer. Your call to action can even incite feelings of FOMO (Fear of Missing Out), as that can prompt them to move forward as well.
5. Conduct A/B Split Testing
The biggest mistake you can make is to create a form or a landing page and assume your job is done. It’s crucial that you’re monitoring the success of your content to determine if what you’ve created is effective at delivering the results you desire. If it is, fantastic! If not, changes will need to be made.
This is why it’s important to conduct A/B split testing with your forms and landing pages to determine what resonates most with your audience and helps you to increase your conversion rates. To do this, you can tweak various elements and compare results to see what has the best performance. For instance, you can switch up headlines, page layouts, and your call to action. Even something as simple as changing a button color can make a difference in the number of conversions you receive!
Running these split tests will be essential in helping you to create the most powerful content ever. Although it is more time consuming, it’ll be worthwhile in the end. Plus, it’ll help you to better understand what resonates with your audience. Then, you can use this information in the future whenever you’re creating additional forms or landing pages since you’ll have a clear idea of what inspires your leads to convert.
6. Establish Trust With Your Target Audience
If your conversion rates are on the low side, you’ll want to ask yourself if you’ve truly established trust with your target audience. Because if you haven’t, you simply cannot expect them to sign up for something you’ve created or spend their money with you. People need to know, like, and trust your brand before they’ll make any kind of investment.
Luckily, there are a variety of ways you can establish trust. For example, you can show your authority by consistently publishing high-quality content that communicates you’re an expert in your field. You can also build trust by allowing people to get to know you and your team members so they can feel a deeper connection with you. And when it comes to purchases, offering a money-back guarantee can generate that feeling of trust and security as well.
7. Showcase Social Proof
When was the last time you searched for reviews on a product or service before making a purchase? Odds are, you’ve done this several times in the past. Sometimes the best way to seal the deal and increase your conversion rates is through a little social proof. That’s why brands need to include testimonials on their social media and their websites so they can showcase their happy, satisfied customers.
Adding testimonials to your landing page can help give those who are on the fence that extra push because they’ll see how pleased your previous customers have been with your work. And sometimes that’s all you need to get someone to say yes to your offer because it’s yet another way to build trust. They’ll view you as a reliable source and will be more inclined to sign up or purchase.
Let this be a reminder to always reach out to past customers and encourage them to leave a written testimonial that you can then publicize later. The more of these you can collect, the better. They can be used throughout your website to communicate just how effective your offers have been for others.
8. Add a Live Chat Feature to Your Website
Do you have a live chat option on your website? If not, you should add one right away! In some instances, a potential customer may have questions they want to be answered before making a purchase. While having a Frequently Asked Questions section on a landing page can be helpful, sometimes people have more specific questions that need to be addressed personally.
This is when it’s smart to have a live chat on your site because it’ll allow people to quickly and easily submit any questions they may have. Then, you can address them right away and hopefully, it’ll be just what’s needed to get someone to finally convert. Live chats are often preferable over email because a potential customer typically receives a response more quickly this way.
However, you can’t be online answering questions 24/7. For this reason, it’s smart to publicize your office hours within the live chat so people can know when to expect a response from you should they submit a question while you are unavailable.
9. Eliminate Any Obstacles Stopping Conversions
Another effective way to increase your conversion rates is to eliminate any barriers that a potential lead may have. Put yourself in their shoes. Look at your form or your landing page and ask yourself what might stop them from converting.
Is your copy strong enough? Is it communicating what makes your offer so valuable? Have you made it easy for someone to sign up or make a purchase with you? Is your website easy to use and navigate or are there distractions hindering their progress such as unnecessary links and pop-ups? You want to get rid of any obstacles that are standing in their way so it’s easier than ever for them to commit to your offer.
At this stage, it may be helpful to turn to a friend or colleague for advice. Their fresh perspective can offer insights into things you may have previously overlooked. You can use their advice to improve your website, your messaging, and so much more.
10. Develop an Abandoned Cart StrategyOffer a Free Trial or Discount
Think about this for a moment… How many times have you put an item in your virtual shopping cart, only to leave the website without ever making a purchase? Odds are, it’s happened more times than you can count! And it’s guaranteed that it’s happening on your website with your potential customers as well. So, what can you do about this?
Well, this is when you want to develop an abandoned cart campaign. This is an email campaign that will follow up with a lead that has added something to their cart and failed to check out. The campaign will remind them about the item they were interested in and prompt them to return to your website to complete their purchase.
Sometimes this extra push is all they need to take action. However, you can take it a step further if you’d like. To seal the deal, you might want to offer some sort of discount so they’ll be more inclined to finally take the plunge and buy your product or service. This can be a percentage off their purchase or you can offer a free trial if that’s something you don’t normally provide.Another great way to increase your conversion rates is to offer a free trial if you aren’t already doing so. This allows a potential buyer the opportunity to experience your product, putting it to use in real-world situations. After all, they want to know if it’s going to work for them on an everyday basis before they make an investment.
Offering a 30-day trial period is standard in the SaaS industry, however, you may want to consider going with a shorter time frame. Why? Well, a long trial period is going to raise the cost per acquisition. Plus, it gives your buyer more time to check out your competitors, meaning they could move on to another option.
Instead, consider offering a free trial period that only lasts seven or 14 days. Which one you choose will depend on the complexity of your offering. However, this should give your buyer plenty of time to put all of your product’s features to the test. Once the free trial period is over, you can offer a discount to really win them over so they don’t jump ship to a competitor. This discount can be offered immediately or you can follow up with them a few days after the trial ends to offer the discount.
Use These Tips to Increase Your Conversion Rates
Don’t allow your business to suffer because of low conversion rates. Use these 10 tips to successfully convert your leads into paying customers so you can turn a steady profit. Before you know it, your conversion rates will soar and in turn, you’ll be connecting with tons of new customers who are excited to work with your brand moving forward.
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