Blogging offers an opportunity for substantial revenue growth because it lowers your costs compared to traditional blogging, while giving you more opportunities to generate revenue. The US digital blogging revenue is expected to reach $11 billion by 2025.
Your company has the potential to see a large part of this growth if you invest in the latest revenue trends for attracting the right audience, building trust, and increasing your profits through conversions through your ads.
Here are the eight most profitable trends to incorporate into your blogging strategy.
Using Data-Driven Strategies
Everyone has heard the term “big data” as it’s become a central topic in modern business trends. Today, about 97% of businesses use big data in their business structure because it’s an essential part of modern business growth.
Big data is a collection of information you can use to identify patterns that give your decisions direction. For example, knowing you are generating revenue isn’t helpful unless you know how you generated it. That’s what data will tell you.
Without data supporting your decisions, you will need to rely on trial and error to find revenue streams that work. However, you can build more informed strategies when you track your traffic and what motivates their behavior.
For your website to generate profit, you need your visitors to complete revenue-generating actions. For instance, they should engage with your ads, subscribe, or purchase a product. However, motivating your traffic to move from passive readers to active revenue generators involves knowing what motivates those actions.
For instance, where should you position your CTAs to increase your conversions? By gathering data on the customer journey from first entering your website to engaging with revenue-generating content, you can track how readers move through your website to find the optimal position for ads.
Create Consistent, Quality Content
The internet is a fast-paced environment, especially for bloggers. Most marketers say the ideal number of times a business should blog is two to four times a week.
Blogging consistently is what will drive your revenue as that’s what brings in new traffic. If your content isn’t the top-ranking pieces and the latest news, someone else will take that spot and the traffic that comes along with it.
However, when you can continue bringing in large numbers, you will also see more conversions, as your traffic is more likely to click on ads, purchase services, and sign up for subscriptions. In addition, the larger following will make you appear more appealing to advertisers, allowing you to charge more for ads, which increases your ad revenue.
Consistently blogging content shouldn’t come at the cost of your quality. The quality of your content will position your blogging company as an authority and build trust with your audience. If your audience trusts you, they are more likely to trust your advertisers and subscriptions, which increases your revenue.
Strategically Distribute Your Content
Your website or blog is the primary place for you to distribute your published content. However, you aren’t maximizing your revenue if you only rely on your website and organic strategies to bring in traffic.
To increase your revenue, you start by increasing your traffic through strategic content distribution that brings your content to your readers instead of waiting for them to come to you.
Outside of your website, some other places to publish your content that will boost your traffic include:
- Social media
- Other websites (as a guest blogger)
- Paid search
- Email newsletters
Remember that Less is More
Your website’s speed has a significant impact on your revenue. For example, websites that load in one second have a three times higher conversion rate than those that take five seconds to load.
Most people have at least once experienced websites that pack every corner with an ad to increase that business’s chances of converting traffic. However, when those sites have flashing banners and pop-ups in all its free space, this also creates a decreased page load time. In the end, the business is losing traffic rather than increasing its revenue.
There is a perfect balance of ads to functionality where you can use enough ads to generate consistent revenue without compromising your site’s accessibility and navigation by bogging down each page’s load speed.
Using light and simple ads is your best option as they’re more appealing to your audience, don’t distract from your content, and have a minimal impact on your site’s performance.
Introduce an eCommerce Store
Economists predict that by 2040, 95% of purchases will be made online. eCommerce is a huge industry that received a boost during COVID-19. Even bloggers are jumping into the market with their products and gearing for another revenue stream.
For example, you can sell swag, courses, coaching sessions, etc. The key part is knowing that whichever type of content is driving the most engagement should also be turned into other monetizable assets. This isn’t to say that you should be pushy with selling, but you are focusing on selling products you know your target audience would want to consume and buy.
Mix Up Your Media
Bloggers are no longer just using written articles. Now people expect a multimedia experience. To keep your audience engaged, you must first capture their attention.
Some of today’s top trending digital content include:
- Blog posts
- Videos
- eBooks
- GIFs and Memes
- Interviews
- Case Studies
- Infographics
- White papers
- Checklists
Video is the most popular format for content, attracting 82% of internet traffic today.
Mixing up your published content with these popular formats will continue attracting new customers while keeping your current reader base engaged.
Around 65% of business comes from existing customers. For bloggers, that means most of your subscribers or customers purchasing from your ecommerce shop will be those most loyal to your brand, which you encourage through customer engagement.
Wrapping It Up
Know that your blogging strategy should focus on giving value over trying to ‘sell’ your readers. Build your community and be authentic about this. Once you do this, you’ll find that the ability to monetize is going to come naturally and easier.
