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The Top 12 Things I Learned in 2022

This time of year it’s hard not to be reflective of all my learnings and then also put into play some practical optimism for what’s to come.  My business is so deeply integrated with my everyday life, I truly find

advertising strategies

7 Go-To Performance Advertising Strategies to Adopt

The top two marketing challenges of today are generating traffic and leads and proving the ROI of your marketing. However, while traditional advertising has the potential to generate traffic, it can yield inconsistent results with little data for measuring its success.  That’s

conversion rates

10 Ways to Increase Your Conversion Rates

In the business world, your conversion rate is one of the most important metrics you can track. Your conversion rate gives you an indicator of how well your content is performing when it comes to converting a website visitor into

blogging revenue

Top Trends Bloggers Are Doing to Drive More Revenue

Blogging offers an opportunity for substantial revenue growth because it lowers your costs compared to traditional blogging, while giving you more opportunities to generate revenue. The US digital blogging revenue is expected to reach $11 billion by 2025. Your company has the

Email Marketing Engagement

10 Ways to Split Test Your Emails to Boost Engagement

You’ve been sending out regular email newsletters to your list, but for some reason, you aren’t seeing the engagement you hoped for. What’s going wrong? And what can you do to turn things around? Well, the answer to your problems

customer lifecycle stages

How to Create Content for Every Lifecycle Stage

Knowing your customers’ buying journey is important for every business as it’s crucial you understand what a lead goes through when considering your offer, purchasing, and then using your product regularly. When you have a clear picture of what this

Google Ads Audit

How to Do a Google Ads Audit (and Increase Conversions)

Are you presently running ads through Google? Wondering why your conversion rate seems to be on the low side? Well, you aren’t alone! Mastering the art of running ads can be a little tricky (and costly). But if you want

how to market to gen z

7 Gen Z Marketing Strategies to Implement

Wondering how your brand can reach and convert those in the Gen Z crowd? Marketing to younger generations (such as those in Gen Z) is different from marketing to those in older generations. They have different needs and interests. Different

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