On paper, your demand gen looks strong. You’re running paid ads. You’re getting traffic. People are downloading your content and even replying to cold emails. Your reports show thousands of impressions and a healthy cost-per-lead. But none of it seems
Nobody starts a business from a place of perfect logic. It’s not like we sat down one day, ran a fully rational cost-benefit analysis, and calmly said, “Yes, I would like to assume full emotional, financial, and existential risk now.”
I’m an older millennial. Born into a world that told me: go to college, get a job, climb the ladder, and retire happy. I followed the rules… for the most part. Graduated. Landed a job making $34,000 a year. I
Let’s get brutally honest for a second. Forget the conference keynotes, the endless LinkedIn tips, the “thought leadership” posts that sound great but solve nothing. If you’re running demand gen as a founder, head of marketing, or revenue owner, you’re
Most founders are the pipeline. They are the ones posting on LinkedIn. Following up on leads. Creating content. Sending proposals. Booking the next call. And while it works in the early stages, it eventually becomes a ceiling. Because the second
Here’s my take: most B2B companies are pouring time, money, and energy into marketing and still struggling to hit sales goals. There’s a disconnect that no one wants to admit. Marketing is active. Content is getting posted. Ads are running.
You’re looking at your social media dashboard right now, aren’t you? Those engagement numbers look solid. Your content calendar is full. Posts are going out like clockwork. Everything seems to be working until you ask yourself the real question: “How
If you’re feeling unsure about how to use AI in your business, you’re not alone and you’re not behind. Every day, there’s a new tool. A new hot take. A new post telling you how AI will “change everything.” And
If you’re still treating AI like a trend, you’re already behind. I get it; it feels like the wild west right now. New tools are launching daily, there’s noise everywhere, and half the advice contradicts itself. It’s easy to feel
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Born and raised in Denver, Colorado. Besides loving the outdoor scene and running, I love all things digital marketing and entrepreneurship. That’s why my content serves to help businesses attain exponential growth. Read, learn, grow, and repeat.