Having a social media presence to proliferate brand awareness is vital for small and large businesses alike. Why? The best way to get in front of your key demographic is to be where they are — and studies show that
Creating and distributing valuable content has to be an integral part of every single growth initiative and plan. We live in a digital world where it is easy to expand your reach, target specific personas, and understand which content topics
At the start of every new year, I work hard with my clients to help solidify their marketing plans for the rest of the year, segmenting out initiatives by quarter with quantifiable key results we want to achieve. Given the
This topic is something I’ve long thought about discussing, dating back to 2016. At the time, I was running my company solo full-time. I wasn’t quite at the $1M mark, but I was well on my way to making that
It can be so easy to think of the new year as the year you’ll start making changes and start working on achieving your goals. The problem with this mentality is that you’re just waiting for a specific date to
If you’ve been thinking about starting a side hustle, then now is the time to get it going. As many are looking forward to the new year — and leaving the craziness of what 2020 brought behind — there are
Back in 2014, I received a LinkedIn message from the CEO of Better Business Bureau Northwest + Pacific who was interested in getting marketing help but explicitly stated he probably couldn’t afford to hire me in-house. Instead, we decided to
For any B2B company that’s pushing to generate leads, it’s essential to identify which leads are ready to go to sales and which ones marketing should continue nurturing. This is where a lead scoring model has to be established. It
Did you know that 86% of sales professionals agree that helping the customer consider all possible options and alternatives is important? In fact, companies with a sales enablement team are 52% more likely to have a sales process that’s tightly
Tips on digital marketing and business growth hacks. Read, learn, grow, repeat.
Born and raised in Denver, Colorado. Besides loving the outdoor scene and running, I love all things digital marketing and entrepreneurship. That’s why my content serves to help businesses attain exponential growth. Read, learn, grow, and repeat.