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lead generation

8 Ways to Generate High-Quality Leads Now

To reap the benefits of a successful lead generation strategy, there are many different things to consider  – from social media to SEO, analytics to content marketing, there are many channels to explore. When done correctly, an influx of quality

email marketing

5 Ways to Run Successful Email Marketing Campaigns

Email marketing continues to be one of the top-performing channels for customer acquisition and retention by companies of all sizes. An effective way to drive results through email campaigns is to ensure that you are being honest, providing value, and

sales and marketing alignment

How Aligning Sales and Marketing Can Generate 209% More Revenue

An all-too-common scenario in many B2B companies is that sales are constantly complaining that they don’t have enough leads, while marketing feels that the leads they are sending over aren’t being followed up. There is validity to this last point

growth hacking

How to Create a Successful Marketing Growth Hacking Game Plan

Developing a successful marketing strategy and roadmap that will foster revenue growth is top of mind for businesses of any size. With all of the different tactics that can be employed, bandwidth can feel limited and even stifling. However, it

blog promotion

15 Places You Should Be Promoting Your Blog

In marketing, we know that content is king. Posting regularly on a blog helps keep you top of mind with your customers, improve SEO rankings, and establish yourself as an expert in your niche. In fact, businesses and entrepreneurs alike

social media

How to Develop a Successful Social Media Strategy

When it comes to developing a successful social media marketing strategy, I like to approach it as I would an entire marketing strategy. To be more specific, you need to know exactly what you want to realistically achieve (with a

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