Back in 2014, I received a LinkedIn message from the CEO of Better Business Bureau Northwest + Pacific who was interested in getting marketing help but explicitly stated he probably couldn’t afford to hire me in-house. Instead, we decided to
For any B2B company that’s pushing to generate leads, it’s essential to identify which leads are ready to go to sales and which ones marketing should continue nurturing. This is where a lead scoring model has to be established. It
Did you know that 86% of sales professionals agree that helping the customer consider all possible options and alternatives is important? In fact, companies with a sales enablement team are 52% more likely to have a sales process that’s tightly
Growing a business is no small feat. The amount of time, effort, and investment that is required can be overwhelming. However, should these efforts yield positive results, the ability to continue growing your business can present a multitude of opportunities
Content marketing is nothing new. In fact, 91% of B2B marketers have used content to reach their customers, and 86% state that content marketing is a key strategy for growth. It’s obvious that the ROI is there. However, the ability
Making the leap into entrepreneurship can be both exciting and scary at the same time. The excitement that kicks in centers around the ability to do something you’re really passionate about and love; whereas, the fear of financial stability and
Often, people look at this time of year as the time to set new goals and resolutions for the following year. Setting goals is great, but 80% of new year’s resolutions are abandoned by February. Why is this and what
As many businesses start to look at what 2021 has in store for growth, marketing is typically one of the key drivers to fostering that growth. Not only this, the push for awareness, relevant website traffic, lead generation, and sales
When you think about your past and who played a large role in shaping your perspective on life, who do you think of? And as you dig a little deeper, can you also think of the person who not only
Tips on digital marketing and business growth hacks. Read, learn, grow, repeat.
Born and raised in Denver, Colorado. Besides loving the outdoor scene and running, I love all things digital marketing and entrepreneurship. That’s why my content serves to help businesses attain exponential growth. Read, learn, grow, and repeat.