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The top two marketing challenges of today are generating traffic and leads and proving the ROI of your marketing. However, while traditional advertising has the potential to generate traffic, it can yield inconsistent results with little data for measuring its success.  That’s

In the business world, your conversion rate is one of the most important metrics you can track. Your conversion rate gives you an indicator of how well your content is performing when it comes to converting a website visitor into

Blogging offers an opportunity for substantial revenue growth because it lowers your costs compared to traditional blogging, while giving you more opportunities to generate revenue. The US digital blogging revenue is expected to reach $11 billion by 2025. Your company has the

You’ve been sending out regular email newsletters to your list, but for some reason, you aren’t seeing the engagement you hoped for. What’s going wrong? And what can you do to turn things around? Well, the answer to your problems

With more than 5 billion people on the internet worldwide, digital marketing has become a powerful tool to connect with your audience. Targeted content allows you to deliver material that resonates and drives traffic to your site. This helps you

Knowing your customers’ buying journey is important for every business as it’s crucial you understand what a lead goes through when considering your offer, purchasing, and then using your product regularly. When you have a clear picture of what this

Are you presently running ads through Google? Wondering why your conversion rate seems to be on the low side? Well, you aren’t alone! Mastering the art of running ads can be a little tricky (and costly). But if you want

Wondering how your brand can reach and convert those in the Gen Z crowd? Marketing to younger generations (such as those in Gen Z) is different from marketing to those in older generations. They have different needs and interests. Different