Back in 2012, I decided to build out a personal website that branded my expertise and allowed me to blog about marketing and entrepreneurship. When I first started, it was purely for the passion. Truthfully, I didn’t take it seriously
Marketing is a simple and straightforward concept: you create a message about your product or service that speaks to the people you want to buy from you — and then they buy. But anyone who’s been in marketing for more
One of the best ways to reach your customers is to start a blog. In fact, it doesn’t matter if you’re a solopreneur, freelancer, or small business owner, everything that you do centers on content that can be repurposed for
Money and liberty. Being able to do what you love, on your own schedule, and wherever you want. Entrepreneurship sounds amazing when you put it in those terms, right? Truth is, for many who haven’t ventured down the entrepreneurship path,
Running a company that’s geared toward attracting B2B customers can feel intimidating, especially when it comes to generating quality leads and funneling them into sales. The biggest challenge with the B2B space is that the typical sales cycle can take
For this week’s interview, I reached out to my older sister. She’s been working at her company for what seems like a lifetime, especially when 4.5 years is the average number of years recommended for people to stay at one
Marketing is all about wayfinding: you have a product (your starting point), you need to deliver it to your customers (your destination), and your marketing serves as the navigational guide to reach them. Granted, many of us have been known
It’s an age-old saying in business: if you’re not growing, you’re dying. That may sound a little extreme to some entrepreneurs, but the fact is that standing still isn’t an option. Competitors will enter your market. They’ll innovate and iterate,
If you struggle to fill your sales funnel with quality leads, you’re not alone: 85% of B2B marketers say that while lead gen is their #1 goal for content marketing, it’s also their greatest challenge. It doesn’t matter if you
Tips on digital marketing and business growth hacks. Read, learn, grow, repeat.