If you’re investing substantially in marketing efforts for your business, it only makes fiscal sense to gauge how well that investment is working for you. When it comes to digital data, you can easily get lost in the metrics as
On March 23, 2020, the Dow Jones Industrial Average closed at 18,341.06, having lost more than a third of its value since the beginning of February. Yet while the headlines have generally focused on big businesses, small businesses are suffering
Being an entrepreneur is not easy. A lot of people fall in love with the idea of the rewards that entrepreneurship brings and the lifestyle it provides — however, the process of getting there can be a deterrent. I say
With the current global pandemic, the world has seen a huge shift in people’s priorities. Most of the world is at an economic standstill, and people are scared. Leadership across the world has varied significantly, with some stepping up to
Unless you’re selling drinking glasses made out of old baby bottles, chances are you’re going to have some competition in your market — and that’s a good thing. Competition means you have a product or service that people need and
Mobile marketing has gone gangbusters in recent years, so it’s no surprise that many entrepreneurs and companies are trying to cash in on an increasingly mobile audience in any way possible. Research shows that nearly half of buyers turn to
Maybe you dream of owning a successful business, or maybe you’re hoping to develop a product that will revolutionize the lives of others. Or perhaps you want to make enough money to travel the world for months at a time
You have created a great brand that represents your values and passions. You are excited about your brand, but how do you get other people on board? Before you can think about the results you want to generate with your
These are uncertain times. As we move into a period of social distancing to flatten the curve and reduce the spread of COVID-19, many people are working from home. Entrepreneurs and freelancers like myself are used to creating our office
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