As businesses are temporarily closing or experiencing major reductions in phone calls and foot traffic, business owners are faced with a new challenge: continuing their marketing and selling efforts without seeming unempathetic. The pandemic has been on the lips and
Nurturing your leads is a huge part of successful B2B marketing. Getting leads is hard enough, and once you do finally have some prospects, the last thing you want is for them to fall off your radar. And since following
You know you have a tremendous product or service that can make a world of difference for your customers. If you could just give people a closer look at that product, you’re sure you would be able to close more
If you’ve been thinking about starting a side hustle/business, but you’re still not exactly sure how to get going, you’re not alone. It can sometimes be easier to live within the realm of your ideas because it fuels your creativity,
Working from home has its perks because you can limit distractions and interruptions, but there are also a lot of things that can hinder productivity. Instead of taking quick coffee breaks as you would when working in an office environment,
Mapping out the buyer journey is key to marketing success. Being able to visualize their lifecycle stages, how marketing efforts will attract and influence potential buyers to become customers and contribute to retention will help with measurability. More specifically, having
More than ever, now is the best time to start a side hustle. Whether your dream is to become your own boss or to have multiple streams of income, a side hustle is a great way for you to explore
Marketing your products and services is a must for the success of any business. Finding the right marketing mix, allocating the budget accordingly, and then figuring out how to track and measure everything can feel overwhelming. Earlier this week, I
At the beginning of every new quarter, a common practice for many businesses is to review the previous quarter, looking at the wins, challenges, and opportunities. Being able to properly review your quarterly marketing performance also means that you’ve built
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