No matter the size of your business, identifying KPIs is important when pushing to align departmental goals, as well as collective company goals. Knowing what triggers your target audience to engage with your brand will help you figure out exactly
Do you know what content you’re going to be publishing and sharing out this week? What about the rest of this month? Do you have a consistent schedule laid out so that everyone in your company has visibility? A content
In 2010, I started a side hustle with the hopes of it one day becoming a full-time gig. I had a goal of becoming my own boss and I was relentless in making it happen. In fact, I still am.
For this week’s interview, I reached out to John Grover, CEO of SparkHouse. John and I have known each other since 2012 when we both worked together at Launchpad. At the time, Launchpad was looking for a Digital Marketing Manager,
You’ve built an awesome product that you’re proud of, and it’s almost time to share it with the world. Right now, you’re probably seeing dollar signs and aren’t thinking about the fact that 95% of products actually fail. And if
It’s no secret that pictures are worth a thousand words, which is why they can be so powerful when selling a product. But let’s face it: images alone aren’t usually enough to clinch the deal. Those visuals need to be
Marketers spend good money to drive qualified traffic to your landing page. Let’s face it: there’s a ton of competition online and it’s not easy to cut through the digital noise. And once you do manage to get the right
The numbers paint a compelling story: email is king when it comes to digital marketing. Research tells us that more than 293 billion emails are sent each day, and marketers are continuing to pour into email so much that it’s
What do blogging and Instagram have in common? A lot, actually. There’s a lot more to Instagram’s visual-heavy platform than drool-worthy photos and seemingly random hashtags. When leveraged the right way, it can also drive crazy amounts of traffic to
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