For this week’s interview, I reached out to John Grover, CEO of SparkHouse. John and I have known each other since 2012 when we both worked together at Launchpad. At the time, Launchpad was looking for a Digital Marketing Manager,
You’ve built an awesome product that you’re proud of, and it’s almost time to share it with the world. Right now, you’re probably seeing dollar signs and aren’t thinking about the fact that 95% of products actually fail. And if
It’s no secret that pictures are worth a thousand words, which is why they can be so powerful when selling a product. But let’s face it: images alone aren’t usually enough to clinch the deal. Those visuals need to be
Marketers spend good money to drive qualified traffic to your landing page. Let’s face it: there’s a ton of competition online and it’s not easy to cut through the digital noise. And once you do manage to get the right
The numbers paint a compelling story: email is king when it comes to digital marketing. Research tells us that more than 293 billion emails are sent each day, and marketers are continuing to pour into email so much that it’s
What do blogging and Instagram have in common? A lot, actually. There’s a lot more to Instagram’s visual-heavy platform than drool-worthy photos and seemingly random hashtags. When leveraged the right way, it can also drive crazy amounts of traffic to
As businesses are temporarily closing or experiencing major reductions in phone calls and foot traffic, business owners are faced with a new challenge: continuing their marketing and selling efforts without seeming unempathetic. The pandemic has been on the lips and
Nurturing your leads is a huge part of successful B2B marketing. Getting leads is hard enough, and once you do finally have some prospects, the last thing you want is for them to fall off your radar. And since following
You know you have a tremendous product or service that can make a world of difference for your customers. If you could just give people a closer look at that product, you’re sure you would be able to close more
Tips on digital marketing and business growth hacks. Read, learn, grow, repeat.
Born and raised in Denver, Colorado. Besides loving the outdoor scene and running, I love all things digital marketing and entrepreneurship. That’s why my content serves to help businesses attain exponential growth. Read, learn, grow, and repeat.