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sales and marketing alignment

How Aligning Sales and Marketing Can Generate 209% More Revenue

An all-too-common scenario in many B2B companies is that sales are constantly complaining that they don’t have enough leads, while marketing feels that the leads they are sending over aren’t being followed up. There is validity to this last point

growth hacking

How to Create a Successful Marketing Growth Hacking Game Plan

Developing a successful marketing strategy and roadmap that will foster revenue growth is top of mind for businesses of any size. With all of the different tactics that can be employed, bandwidth can feel limited and even stifling. However, it

blog promotion

15 Places You Should Be Promoting Your Blog

In marketing, we know that content is king. Posting regularly on a blog helps keep you top of mind with your customers, improve SEO rankings, and establish yourself as an expert in your niche. In fact, businesses and entrepreneurs alike

social media

How to Develop a Successful Social Media Strategy

When it comes to developing a successful social media marketing strategy, I like to approach it as I would an entire marketing strategy. To be more specific, you need to know exactly what you want to realistically achieve (with a

how to map your customer journey

How to Successfully Map Out the Buyer Journey

Whether you’re selling something as simple as t-shirts or something as complex as automation software, every sale is the product of a buyer journey that takes users from interested prospects to paying customers. From the point they realize they have

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