TL;DR (Because You’re Busy, I Get It) This post walks you through the exact AI-powered demand gen system we use at Fastmarkit for ourselves and our clients. You’ll learn: → The core problems most demand gen teams can’t seem to
Once upon a time, I wrote a post called How to Apply the Get Shit Done Approach to Your Everyday Life. It hit #1 on Google for “get shit done,” and for a while, it summed up everything I believed
There was a stretch – call it 2020 to early 2022 – when it felt like we were entering a new era of work. People were talking about rest like it was revolutionary. CEOs were posting on LinkedIn about empathy
On paper, your demand gen looks strong. You’re running paid ads. You’re getting traffic. People are downloading your content and even replying to cold emails. Your reports show thousands of impressions and a healthy cost-per-lead. But none of it seems
Nobody starts a business from a place of perfect logic. It’s not like we sat down one day, ran a fully rational cost-benefit analysis, and calmly said, “Yes, I would like to assume full emotional, financial, and existential risk now.”
I’m an older millennial. Born into a world that told me: go to college, get a job, climb the ladder, and retire happy. I followed the rules… for the most part. Graduated. Landed a job making $34,000 a year. I
Let’s get brutally honest for a second. Forget the conference keynotes, the endless LinkedIn tips, the “thought leadership” posts that sound great but solve nothing. If you’re running demand gen as a founder, head of marketing, or revenue owner, you’re
Most founders are the pipeline. They are the ones posting on LinkedIn. Following up on leads. Creating content. Sending proposals. Booking the next call. And while it works in the early stages, it eventually becomes a ceiling. Because the second
Here’s my take: most B2B companies are pouring time, money, and energy into marketing and still struggling to hit sales goals. There’s a disconnect that no one wants to admit. Marketing is active. Content is getting posted. Ads are running.
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Born and raised in Denver, Colorado. Besides loving the outdoor scene and running, I love all things digital marketing and entrepreneurship. That’s why my content serves to help businesses attain exponential growth. Read, learn, grow, and repeat.